Philosophy
Our presence in Ethiopia demonstrates our commitment towards establishing and promoting the textile and apparel industry in Africa. Our initial contribution to this goal is 12 million meters of denim made in Africa every year.
We have a vision behind this dream, to empower the people of Africa with sustainable growth, to protect the environment with innovative technologies, to enhance African cotton production, to bring in new technologies and fashion and to create employment opportunities. We work closely with cotton farmers and promote cotton made in Africa
We are also committed towards building a healthy and productive workforce by adopting best practices in employee welfare and enabling local capacity building by recruiting engineers, training them and making them future global managers.